Your only one Skill away from Completely changing the game forever.

Hi everybody, my name is TJ Cooper and I love Multichannel marketing, community building and documenting my journey.

I currently the head of product for a company called Strattex, where we help dispensary owners grow their businesses.

I'm also a devoted husband and father of 3 littles.

Before I started this website and my career at Strattex, I was the digital marketing team for a company doing over $650 million in annual revenue.

Yep, you read that right. I was a one man show.

During that time I turned a $40k marketing investment into we'll over $76 million in annual revenue.

I've also consulted for fortune 100 companies.  

I've consistently made $15 for every $1.86 I spent on paid advertising since 2014

I helped send a 3D printer into outer space. 

And I've met some really cool people along the way.

I enjoy hanging out with my family and close friends and I'm a bit of a personal development junky.

I started this website as a way to share my knowledge and to create things that I feel help improve the world, improve myself, and make me feel like I'm really making a difference.

Turning your passions and Skills into a business is probably easier than you think.

If there has ever been a time to take action on an idea, to lauch that thing you've always wanted to launch to build that brand you've always wanted to build it's now.

In the world that we currently live in almost anything you can imagine can become a real business without breaking the bank.

So...If you have an idea you want to turn into a brand...

If you want to to sell more of your products and services to the customers that want them.

If you  want to become a household name associated with your topic of choice.

...And if you're interested in earning more revenue for every dollar you invest in your business then you are definitely in the right place.

Truthfully, anyone with the desire can do this.

I mean, I'm really not good at a lot of things...

- Doing what I'm told if it doesn't bring me closer to reaching the ultimate goal.

- Turning other people's emergencies into my own. 

- Empathizing with people who give up on themselves.

- Apologizing when I know I'm right.

- Being micromanaged.

-Dealing with difficult people

...Just to name a few,

But I am awesome at one thing - creating challenges that grow brands fast. 

Outside of being the best husband and father I can be...

It's my favorite thing to do.

Here's My simple strategy to go from a nobody with an idea, to Practically forcing things to work out the way you want them to.

It'll probably work for you too.

It's actually pretty simple...I know, I know..., not what you where expecting.

Basically, we just take really big tasks and break them down into smaller more manageable activities where we can control the process and the activities we pay the most attention to.

In my own personal life, I've always found that If I could control the process and limit the variables, then the outcome, no matter what I was trying to do, was pretty predictable.

It got me through Ranger school (second row from the bottom 9th from the right)

It's helped me get off of the retail sales floor less than 4 months after being hired and generate over $76 million in additional annual revenue as the only digital marketer for a company doing over $650 million in revenue per year.

...And after doing the dirty work for 3 years, it helped me parlay those skills into a lucrative consulting career in less that 4 months after the retail company laid me off  and tried to replace me with 3 different agencies..

*for the record , they closed their doors for good 9 months after I was "Let go". (below)

In life, as in business, there are so many variables that you cannot control.

But what you can control are the goals you pick, and steps that you take to make accomplishing your goals a lot more predictable.

I like to call this process probability stacking.  

Like I said before, the concept is simple.

Focus on consistently controlling what you can control.

And only do things that move the needle in the direction you want to go and you're good.

In marketing we often refer to this as a sprint.  

I've always looked at sprints as mini challenges to see how much I could get done before the next sprint was supposed to occur.

This requires a little bit of planning. But the payoff is definitely worth it.

For the first sprint iteration, my focus is always on grabbing the low hanging fruit and building a  framework to make things easier for myself for future iterations.

This allows me to basically automate 90% of the repetitive tasks that are essential for success.

Once the framework was in place, the rest is just consistently showing up and doing what you need to do to keep moving the needle.

the secret to Turning your idea into an empire really isn't a secret at all.

And it's definitely not as hard as people make it out to be...

You don't need another course.  You just need a course of action you can consistently follow.

You don't need another marketing agency. You just need a list of high impact marketing activities that you can consistently implement.

You don't need to go from sale to sale, you just need a goal and handful of offers that help you acquire customers consistently.

You don't need a growth hack or magic trick to build a high growth business.

You just need to track what works, make adjustments and consistently build the things that move you closer to where you want to be.

The same can be said for anything you want in life...

You want the body of your dreams?  There's only one way to get it naturally...

Identify the goal.

Create a course of action.

Consistently workout and eat right.  

Track what works.

Adjust.

Repeat.

You want to build a huge business?  There's only one way to get it...

Identify the goal.

Create a course of action.

Consistently get your offer out there, generate leads.

Follow up.  

Track what works.

Adjust.

Repeat.

You want to achieve financial freedom? There is only one way to get it.

Identify the goal.

Create a course of action.

Consistently make better money choices.  

Track what works.

Adjust.

Repeat.

You want to  have the best jump shot? There is only one way to get it.

Identify the goal.

Create a course of action.

Consistently shoot jumpers in practice and game time situations.

Track what works.

Adjust.

Repeat.

You want to be an influencer?  There is only one way to do it.

Identify the goal.

Create a course of action.

Consistently put out content that speaks to your tribe.

Track what works.

Adjust.

Repeat.

You want better relationships with your family.  Only one way to do it...

Identify the goal.

Create a course of action.

Commit to consistently showing up.

Track what works.

Adjust.

Repeat.

Consistency is the Answer to almost every Challenge because consistency creates habits and habits create breakthroughs.

That's why the challenges at The Good Life Game work so well.

The challenges are like mental shortcuts.

They allow you to be the architect of your journey rather than a victim of it.

The challenges create a structure.  

The challenges identify the goal.

The challenges provide the course of action.

The challenges provide the time constraints.

And YOU commit to consistently showing up.

Tracking what works.

Adjusting. 

And Repeating.

The challenges help you reach a state of psychological momentum.

They help you focus on staying consistent.

They help you control the things you can control.

They help you develop the right habits.

And you become a byproduct of your consistent action.

So if you are ready to try something different, just put your best email in the form below and let's get started.

Challenge #1: 

Ready to build a Growth Machine For Your Business? Start right now.

Nice Story, but Really, Who Are You?

I hate bios, but if I must...

Matthew-Stephen Bessman

I really enjoyed working with TJ a lot as he brings with him a lot of the traits you want in a partner/collaborator. He's inquisitive, he focuses on what makes the biggest impact, and builds things that solves problems. He enjoys understanding the problem and thinking past the initial problem, which is something that makes him a great asset.


Shawna Murphy

TJ is a naturally passionate person with a thirst for knowledge like I have never encountered in my career. He is constantly researching and evolving his skills which he applies in a thoughtful and surgical manner. TJ understands challenges of retailers; big and small, online and brick & mortar, and devises strategies that drive traffic and RESULTS.


Trevor Shirk

TJ Cooper is the real deal. Need more time to summarize all the great things he's done for us and continues to do for us.


Scott Shaff

I’ve been very happy with TJ, he is honest, straightforward and tells it like it is! I was so impressed with TJ’s ability and honesty, that I have and will continually to recommend his services!

Joseph Randazzo

Brilliant marketer and strategic thinker. TJ always has ideas. He always has a streamlined way to test and optimize those ideas. And most importantly? He always produces results with those ideas.



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In the nature of transparency and authenticity, we do make a special offers inside of our membership area only if you'd like help actually implementing these tactics and strategies. Is it required? Absolutely not. Will you receive value & insight even if you don't want to speak together? 100% yes. Some people will take the information contained in the TheGoodLifeGame.com members area, implement it by themselves, and see great breakthroughs & results. Some people will see what's possible, and know that working together is just what they need to get results even faster. It's completely up to you, but whatever you choose, we hope that you enjoy TheGoodLifeGame.com and find the content useful!

DISCLAIMER: The sales figures & results stated on this website and discussed in the TheGoodLifeGame.com members area are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person who buys “how to” information gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please DO NOT PURCHASE a subscription to TheGoodLifeGame.com.

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